Alagasco needed to educate consumers about the difference between gas heat and electric heat. We wanted to celebrate what natural gas does best and, in keeping with the goal of being more brand-focused, we created a new position and tagline: We’re the Good Heat.

The primary goal for this new brand campaign was to supersede typical rational communication by connecting to consumers emotionally. To do this we created an omnichannel campaign including TV, radio, print, digital, direct mail, outdoor, bill inserts, even Alagasco’s employee uniforms.1:00