Marketing

Understanding your positioning takes more than a surface-level SWOT analysis. It takes a deep dive into every aspect of your industry. What you're doing, what your competitors are doing, what your employees are doing, what your customers are doing, and, most importantly, what everyone actually wants to be doing. We utilize an arsenal of tools to discover where your business is, and where it needs to go.

A crucial part of that analysis toolbox is the audit. Performing regular marketing audits lets you know where your marketing dollars are being spent and, more importantly, where they’re being wasted. Our marketing audits allow you to optimize your marketing dollars, putting them where they’re needed and most fruitful.

Data can only tell you so much. Sometimes you need to get personal. Focus groups, when handled professionally, can serve an important role in understanding the wants, needs, and fears of your market. These insights can help guide your marketing and creative development to ensure an effective campaign.

Without a map, you’re bound to get lost. And without a customer journey map, you’re bound to lose customers. Customers progress through various stages. From their initial contact with your brand down to the moment they make a purchase and beyond. Detailing this journey enables you to tailor your marketing efforts to help them on their way no matter what stage they are in. Give a map to your marketing dollars and they’ll go a whole lot farther. 

E-mail marketing is only as good as the strategy put behind it. It’s the difference between opened mail and junk mail. By taking best practices and marrying them with the appropriate strategy, timing, and content for the particular industry, e-mail can become a productive pillar of your marketing efforts.

Effective influencer marketing is built on one thing—trust. Influencers spend years building up trust with their audience. In order for marketers to leverage that trust, they have to carefully vet influencers until they can find one’s who they can safely entrust their brands with. It’s not an easy process. But when that mutual trust is linked, it can yield beautiful results.