Right away we saw the power in that story: Babcock Ranch would be the first 100 percent solar - powered community in the country, with a vast 440 acres of solar panels powering the town. At Lewis, we believe every great story stands on the shoulders of research. Babcock Ranch is no different. We met with stakeholders, land planners and future residents, ultimately crafting an integrated brand story that would unfold over several years. Yet at the time, all of Babcock Ranch was simply dirt, and a vision.

Simultaneously, Lewis was cultivating the brands and stories for what would become the hub of the community—Founder’s Square. Some of the retail brands that are a part of Founder’s Square include Square Scoops Ice Cream, Slater’s Goods and Provisions, Curry Creek Outfitters, and the town’s waste management division, Ecologic Waste Management.