Hero Doughnuts is a boutique chain of high-end pastry shops with a brioche-style doughnut as the signature item. Local chef Wil Drake and entrepreneur Jason Wallis turned to Lewis to ensure the branding created anticipation for their brave brioche treats. In addition to crafting Hero’s brand identity, the Lewis team was challenged to design packaging that was uber-affordable for the brand to begin selling doughnuts at pop-ups to minimize their up-front costs.