The Senior Digital Media Specialist is responsible for planning, executing, and optimizing our digital media campaigns across various platforms. In this role, you will play a critical role in enhancing our clients’ online presence, driving engagement, and generating leads. This role requires a strategic thinker with a deep understanding and experience in programmatic advertising, ad trafficking, paid social campaigns, streaming audio and video, email marketing, as well as a firm understanding of digital marketing trends, analytics, reporting, and best practices.

This is an in-person role for our Nashville office.

• Reports to: Vice President | Channel Engagement

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• Bachelor’s degree or higher
  
• 5+ years of digital media experience involving media planning and buying, campaign management, optimization, and reporting
  
• Proficiency in Google Ads, Google Analytics, Excel, Google Docs, PowerPoint, and/or Keynote
• Experience with Tableau, Looker, Facebook Ads Manager, and Programmatic Buying Platforms a plus
• Problem-solving skills and ability to respond and adapt to changing priorities
• Excellent organization skills
• Strong writing and communication skills
• Exceptional detail orientation and commitment to high-quality work

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• Contribute to the development of strategic paid digital recommendations based on parameters such as goals, target audience, geography, timing, and budget
• Coordinate, execute, and analyze marketing campaigns on various digital platforms, including but not limited to Facebook, Adobe, Google, Bing, Email, Streaming Radio, and other Programmatic DSPs
• Craft rationale for recommendations and format into presentations for internal and/or client-facing purposes
• Work with Account Teams and Strategists to ensure client goals/objectives are clearly defined and ultimately achieved
• Build, optimize, and, in collaboration with our analysts, report meaningful results and deliver campaign performance insights
• Coordinate creative trafficking within internal digital ad platforms
• Effectively manage digital media budgets and assist with billing reconciliation

At Lewis, we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your past experience doesn't perfectly match every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.